2027 PP of Idaho Convention
"Focus, Fun and Friends"
April 9-12, 2027
Save the Date
Friday 9-5
Pre-Con
Sponsored by Pictureline
TBD
Saturday 7 – 8:30 am
Early Bird
Andrea Rausch
The Art of a Seamless Newborn Photography Experience
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Saturday 9 - 5 pm
Doug Bennett
Expressive Landscape Photography
Landscape photography is about far more than finding a beautiful scene and pressing the shutter.
The program begins with a fresh approach to exposing landscape images, exploring the important differences between exposing for landscapes and exposing for portraiture. Participants will learn an adapted “Exposing to the Right” (ETTR) approach, including a critical understanding of the Red channel—an especially important consideration when photographing the vibrant colors of fall landscapes.
The journey continues into post-processing, where the workshop demonstrates how to take an image captured using the ETTR approach and transform it into a finished photograph. Participants will explore targeted techniques designed to produce specific results, including Whites Adjustment, Auto HDR for selectively introducing localized effects, and techniques for creating the appearance and direction of light.
Depending on available time, the workshop may also explore the fascinating world of print competition. Participants will learn why an image that succeeds in international landscape competitions may not necessarily perform well in IPC or the MIR—and why understanding the differences can dramatically change the way an image is prepared for competition.
The workshop may also explore the business and psychology behind selling landscape photography. Participants will gain insight into what makes an image appealing to buyers and discover psychological principles that can influence purchasing decisions—information that can be applied to virtually any selling endeavor.
This workshop is designed to take participants beyond simply photographing beautiful landscapes. It is about understanding why an image works, how to create greater depth and visual impact, how to process with intention, and how to create photographs that connect with viewers and buyers.
Sunday 7 – 8:30 am
Early Bird - TBD
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SUNDAY
9 - 12pm
Jeahn Leffitte
Light Anything: Commercial Photography Techniques to Unlock Your Creative Mind
Imagine turning any product into a hero shot that stops scrollers and drives sales. In Light Anything: Master Product Photography for Any Material, you'll master foundational physics like reflection's family of angles, refraction, diffusion, transmission, and the inverse square law. These principles let you confidently light every surface from matte fabrics and suede to glossy metals, glass, translucent liquids, textured weaves vs. smooth ceramics, iridescent and more.
Learn to sculpt catchlights, tame specular highlights, and control texture visibility with the right modifiers and light placement. Craft emotional, brand-driven visuals that shine in e-commerce, ads, or lifestyle campaigns. This isn't about memorized setups for specific gear. It's the superpower to analyze any material's unique properties and create irresistible, sellable images every time. Walk away with proven principles and a repeatable system that makes you the go-to pro who can light anything and make it sell.
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SUNDAY
2:00 - 5:00pm
Betsy Bird
AI for Photographers: The Good, The Bad & The Useful
“Using AI to Market Smarter, Communicate Better, and Run a More Efficient Photography Business”
AI is changing the way photographers’ market, communicate, plan, and run their businesses. But between the hype, fear, and rapidly changing technology, it can be difficult to know what's actually useful.
In this program, we'll explore the major AI platforms photographers are using today, discuss the strengths and limitations of AI, examine real-world examples where AI got things spectacularly wrong, and discover practical ways AI can help with marketing, client communication, SEO, GEO, workflow development, business continuity, and business planning.
This presentation focuses on real business applications photographers can use immediately—not AI image generation, photo editing, or replacing photographers.
Attendees will leave with a realistic understanding of AI, practical workflows they can implement right away, and a roadmap for using AI responsibly in their photography business.
MONDAY
