BALCK FRIDAY PRICING
ONE DAY ONLY
MEMBER PRICING $199
2027 PP of Idaho Convention
"Focus, Fun and Friends"
April 9-12, 2027
Save the Date
Friday 9-5
Pre-Con
Sponsored by Pictureline
TBD
Saturday 7 – 8:30 am
Early Bird
Andrea Rausch
The Art of a Seamless Newborn Photography Experience
_________
Saturday 9 - 5 pm
Doug Bennett
Expressive Landscape Photography
Have you ever been at a scenic location and found yourself struggling with how to capture the essence of the scene in an expressive and artistic way. In our program we must first discuss some keys for exposing landscape images drawing distinctions with exposing for portraiture. This is based on an altered "Exposing to the Right (ETTR)" approach with a very important element regarding the Red Channel which is vital for fall landscapes.
And of course, post processing has a vital role in landscape imagery. We will start by demonstrating and explaining RAW Conversion for images photographed using the ETTR approach. From here, we then move in a targeted manner demonstrating specific techniques to achieve specific results. Some of these specific techniques include: Whites Adjustment, Auto HDR (used to lightly brush in specific effects to localized areas), and achieving glow/direction of light - among other techniques.
We will wrap up with a discussion on print competition. This will focus on how one would approach comp in IPC (and MIR) versus other higher level International Landscape Print Competitions. Images that will do well in international competitions often will not (unfortunately) do well at all in IPC/MIR and we will show you why this is the case. And BTW, images that do well in international landscape competitions will appeal to buyers better than landscapes that do well in IPC/MIR.
We can also talk on selling landscape images sharing some truly fascinating information here that is applicable to all selling endeavors time permitting.
Sunday 7 – 8:30 am
Early Bird - TBD
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SUNDAY
9 - 12pm
Jeahn Leffitte
Light Anything: Commercial Photography Techniques to Unlock Your Creative Mind
Imagine turning any product into a hero shot that stops scrollers and drives sales. In Light Anything: Master Product Photography for Any Material, you'll master foundational physics like reflection's family of angles, refraction, diffusion, transmission, and the inverse square law. These principles let you confidently light every surface from matte fabrics and suede to glossy metals, glass, translucent liquids, textured weaves vs. smooth ceramics, iridescent and more.
Learn to sculpt catchlights, tame specular highlights, and control texture visibility with the right modifiers and light placement. Craft emotional, brand-driven visuals that shine in e-commerce, ads, or lifestyle campaigns. This isn't about memorized setups for specific gear. It's the superpower to analyze any material's unique properties and create irresistible, sellable images every time. Walk away with proven principles and a repeatable system that makes you the go-to pro who can light anything and make it sell.
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SUNDAY
2:00 - 5:30pm
Betsy Bird
AI for Photographers: The Good, The Bad & The Useful
“Using AI to Market Smarter, Communicate Better, and Run a More Efficient Photography Business”
AI is changing the way photographers’ market, communicate, plan, and run their businesses. But between the hype, fear, and rapidly changing technology, it can be difficult to know what's actually useful.
In this program, we'll explore the major AI platforms photographers are using today, discuss the strengths and limitations of AI, examine real-world examples where AI got things spectacularly wrong, and discover practical ways AI can help with marketing, client communication, SEO, GEO, workflow development, business continuity, and business planning.
This presentation focuses on real business applications photographers can use immediately—not AI image generation, photo editing, or replacing photographers.
Attendees will leave with a realistic understanding of AI, practical workflows they can implement right away, and a roadmap for using AI responsibly in their photography business.
MONDAY
TBD
