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Building a strong community through people, education and leadership.


A HYBRID EVENT!   Streamed LIVE and IN Person!

Register Here for this Class!   

This class WILL BE streamed live for those of you that live out of the area!!

Bryan and Aaron PPA Continuing Education Merit Full Day(s)


About Bryan Welsh 

M. Photog., Cr., CPP, API. EA-ASP, FP-OR, HFP-OR 

Both his clients and peers recognize Bryan Welsh, a second-generation photographer, for his creative stylized photography.   He has received numerous merits and awards in image competitions on both a local and national level that include - PPA Loan Collections, Fuji MASTERPIECE awards, Kodak Gallery awards and the ASP State Elite award. His images and articles have appeared in Studio Photography and Professional Photographer magazine(s) as well as used in Nikon's National advertising. 

 Bryan has the Master of Photography Degree & Photographic Craftsman Degree from Professional Photographers of America. He is a PPA Certified Professional Photographer and has both the Fellow of Photography Degree and Honorary Fellow of Photography Degree from the Oregon Professional Photographers Association. He also holds the Educational Associate Degree from the American Society of Photographers. Bryan is a national speaker with 275+ PPA Speaker Merits and is a PPA Approved International Juror. Additional honors include the PPA National Award and the PPA 2020 Directors Award.


About Aaron Hockley

M.Photog.Cr, FP-OR, HFP-OR

Aaron brings a mixture of expertise in both the technology and photography worlds.  He’s recognized by PPA as a Master of Photography and Photographic Craftsman and as a Fellow of Photography and Honorary Fellow of Photography by the Oregon Professional Photographers Association. In 2015 he was awarded third place for Illustrative/Commercial images at PPA’s Grand Imaging Awards and was a World Photographic Cup finalist.  Aaron has multiple images selected for PPA's Imaging Excellence (formerly Loan) collection and has received other awards including the ASP State Elite and ACI Excellence in Imagery awards.


Aaron regularly writes, consults, and speaks with photographers on topics at the intersection of technology and photography.  He publishes TechPhotoGuy.com, and authored "The Computer Ate My Photos: Artificial Intelligence and the Future of Photography" which was published in late 2021. Aaron's experience in sending hundreds of thousands of email messages to his subscribers can help you find success with email as a marketing channel for your ventures.


DAY 1

June 27, 2022

DAY 2

June 28, 2022

"The Competition Code."

Want to get the most out of Image Competition? Whether you're new to competition or are a more experienced competitor looking to refine your skills, we have the workshop for you!

Join Bryan Welsh and Aaron Hockley for a day of competition immersion. We'll show you how to look at your work with a judge's eye so that you can select the best competition images. We'll talk about shooting specifically for competition and using personal projects as source material. We'll review what makes an image strong for competition, and conversely, what are some pitfalls that can result in a lower score.

This program is appropriate for all levels of photographer.

Newer competitors can learn:

-       What are the 12 Elements of a Merit Image? They're the building blocks for competition excellence, and understanding each of them will help you evaluate your own work.

-       What you should know about preparing your digital files for a smooth entry process.

-       Your client work may or may not be a good fit for formal competition. How can you identify if it is?

More experienced competitors can learn:

-       While all 12 Elements of a Merit Image are important, strength in certain ones is more likely to lead to higher-scoring images. If you find your images stuck in the 80-84 scoring range, you'll learn where to focus to grow.

-       We'll explain a straightforward Photoshop action that can automate a process for a simple, professional, judge-pleasing Presentation

-       We'll dive into Titles, the unofficial 13th element, learning how they can help (or hurt) your ability to connect with the judges and have strong impact

Prerequisites: Attendees don't need to have entered competition previously, but should be generally familiar with PPA-style competition to understand the format of the event.


Morning Session with Bryan Welsh

The Marketing Riddle. Solve it and find your ideal client.

 

Learning how to solve the age-old marketing riddle is at the core of your business success. During this program, Bryan will guide you toward finding your ideal client, thus unlocking your path forward to marketing clarity.

Join Bryan as he unpacks marketing in a new way. He will use principles and best practices from both the photography industry and mainstream businesses that thrive

Afternoon Session with Aaron Hockley

Email: Fresh Opportunities for Photography and Beyond 

Wait… isn’t email dead?  Not at all!  In fact, lots of smart creative folks are seeing a resurgence in success in the last couple of years by using email intelligently.

Email is as old as the internet.  While social networks come and go, email remains.  In 2022, email newsletters are seeing a resurgence as independent creators are finding them a useful line of business that can complement their other ventures.

In this half-day workshop, we’ll look at a modern take on the email newsletter: it’s not about showing your latest work or sending out coupons, but instead we’ll look at how you can use email to provide resources to those in your community or areas of interest. 

Along the way, you’ll establish credibility as a trusted leader and use that role to increase awareness and drive sales for your photography services and products.

We’ll cover:-

- Why email is making a comeback

- Positioning your email efforts for success

- The technical mechanics of hassle-free email newsletters

- Investment: how much time or money will be involved

- How to build authority in your area (geographic or interest-based)

- How to turn email subscribers into paying photography clients

- Opportunities for revenue above and beyond your photography




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